Smt. R. Prasanna, working as an Assistant Professor in Commerce in ABV Government Degree & P.G College, Jangaon, Telangana State has been awarded Ph.D by Department of Commerce, Osmania University, Hyd., for her thesis “Female Consumer Behaviour With Reference to Cosmetic Products in GHMC Area”. R. Prasanna did her Ph.D under the
Supervision of Prof. (Retd) M. Sulochana, Osmania University. During her Ph.D, she haspresented several articles in National and International Conferences and her articles were published in various National and International Journals. She said that the findings of the study on the buying behaviour of female consumers of cosmetic products are useful in understanding the aforesaid needs and preferences of consumers which could make the competitors to move mi
closer to them and that would lead to a perfect match between supply and demand of cosmetic products’ market.