An innovative campaign was undertaken in over 50 Indian cities to help the public reflect upon the dark realities of the dairy industry and reconsider their consumption of milk products and other animal-based choices.
In Hyderabad, volunteers approached morning walkers in Indira park in a social experiment that involved offering them plant-based (vegan) milk. At first, the campaigners pretended that the milk being offered was dog milk.
Most passers-by were disgusted by the thought of drinking dog milk. They were horrified when the volunteers proceeded to talk about the repeated pregnancies, confinement, the starving/slaughter of the males babies who cannot produce milk and other atrocities that any viable animal milk production system inevitably involves.
The rationale behind using the guise of dog milk was to help people break out of the apathy and misconceptions that exist about dairy consumption in general. The campaigners detailed how consuming the milk of any animal – cow, buffalo or dog – is a terrible idea because of the immense suffering it causes to the animals and the unsuitability of one species’ milk for another.
The campaign concluded with broader facts about veganism, which refers to the avoidance of all animal-based choices to the highest extent practically possible, and left many people seriously considering changes.
“Consuming animal milk is completely unnecessary for human health. All major nutritional bodies state that, as a vegan, one can get all the required nutrients including calcium and protein in adequate quantities to stay perfectly healthy.
For instance, the prestigious Academy of Nutrition and Dietetics writes that vegan diets are “not only appropriate for all stages of the life cycle, but they also help reduce the risk for heart disease, high blood pressure, type 2 diabetes, stroke, obesity, and some types of cancer”
