It’s a well known fact that a chicken burger costs more than veggie burger, or in other words, food expenses are higher for meat eaters. What could be a greater motivation than saving money?
This one is especially for young people who are students or are struggling to make ends meet.
Many health bloggers have come up on different social media platforms, further motivating netizens to get fit. Plant-based bloggers like Deliciously Ella have been a strong influence to almost 16% British citizens who decided to leave meat for a healthier lifestyle.
“Following a meat-free diet is likely to be aspiration to many consumers and social media is playing an important role in the attraction of this endeavour,” explains Emma Clifford, senior food analyst at Mintel