Beef ban is helping in the sale of other meats like goat and chicken it is reported. This is added due to the festive season of Ramzan also where people buy more of meat and other dishes during the festival.
The government restrictions related to beef and animal slaughter “have surely come as a blessing in disguise for poultry firms in states like Andhra Pradesh, Haryana, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu, Telangana, Uttar Pradesh and other key regions.
Chicken prices in many parts of the country have started rising and are expected to soar by 25-30% amid raging controversy over beef consumption in the country, industry body Assocham has said.
Rising per capita incomes, growth in quick service restaurants are other key reasons for growing demand and consumption of meat in India, it said.
Consumption of chicken is likely to go up by 35-40%, it said.
“Poultry wholesale price index has also risen over 22% while that of beef and buffalo meat has declined about three per cent between May 2014 and March 2017,” as per the latest analysis.
Besides production of poultry meat, mainly chicken has been steadily growing at a compounded annual growth rate (CAGR) of about 10-12%, while its consumption has been clocking a CAGR of 15-18% during the course of past few years.
In contrast, between June 2013 and May 2014, there had been an increase in wholesale price levels of over 10% in beef and buffalo meat while that of poultry chicken declined by about 9%.
“Government needs to encourage poultry farmers to give them a level playing field against developed countries in terms of export/import market,” the chamber suggested.