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Apple launches 3 new iphones Business Top Stories 

Apple launches 3 new iphones

Apple laid claim to the future of the smartphone with a 10th anniversary iPhone X, touting the device as the next generation of mobile computing.

The iPhone X was one of three new iPhone models unveiled at the first event at Apple’s new “spaceship” campus, as the California tech giant sought to spark fresh momentum in a global smartphone market seeing slowing growth and tougher competition.

Apple launches 3 new iphones

Apple chief executive Tim Cook, speaking at the inaugurative event at the new campus theatre named for late Apple co-founder Steve Jobs, said the newest flagship handset is a milestone for the company a decade after the first iPhone release.

“Ten years later, it is only fitting that we are here in this place, on this day to reveal a product that will set the path for technology for the next decade,” Cook said, calling the iPhone X “the biggest leap forward since the original iPhone.”

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